Thursday, February 16, 2017
Discussion Post: Is Hype a Good Thing or a Bad Thing?
So lately I have been reading a lot of super hyped books that I haven't been loving and it's got me thinking, is hype good or bad?
One thing I learned being withing the blogosphere almost right away is the fact that there is always going to be some super popular book that everyone seems to be talking about. It doesn't matter if it's a book that just came out, one that's coming out soon, or one that has been out forever there is always going to be a book that is almost universally loved that you feel left out if you haven't read it. The hype is real with so many books. But, is that a good thing or a bad thing?
Even more than that, I feel like hype around upcoming releases like debuts can definitely help me diversify my reading. When I first started blogging and even up until a few years ago I had a much narrow focus on my reading. I read pretty much only genre fiction and was even picky about that. Then I started to see the hype around other books and ended up deciding to try some books I wouldn't have read if they weren't super popular. I definitely think hype can be good in that it causes people to break out of their comfort zone.
But it can also be a bad thing. I've gone into books with super high expectations because a book was so hyped up and popular that I thought it was going to be the next great American novel and then been disappointed in the book. If everyone is raving about a book you can't help but assume that it is going to be mind-blowing. I have been burned many times by books that everyone was raving about, which I didn't love. Sometimes they were good but not as good as I expected, and sometimes they were just not good and I didn't get the hype at all. And in cases like this you feel like such a black sheep and don't want to talk about the book at all because everyone seems to love it but you. You wonder if it's you or the book.
And if I am being entirely honest, sometimes I wonder if the hype surrounding a book is actually genuine. It could very well be just that a book has really good marketing. You know what I mean, right? There are just some books the publishers are doing a great job hyping up. You see the cover all over Twitter and there are blurbs and previews, people are talking about it in their WoW posts, and even a few early reviews are coming in. I can't help but wonder in those cases if the book is really worth the hype or I'm just seeing the book everywhere. These are instances where I wait for more reviews, especially ones from trusted reviewers.
But after all of this, do I think hype is good? Yes. And do I think hype is bad? Yes. There are definite benefits to the hype. It helps you find books that are amazing, it helps you diversify your reads, and it builds community. But there are also downfalls like you can have really high expectations, you can feel like a black sheep, and it can be disingenuous. I think the key thing is to just be aware that hype doesn't always mean that the book is right for you. Try and suspend your expectations and like every other book you will love it or not like it.
What do you think? Is hype a good thing or a bad thing? Leave me a comment with your thoughts. Thanks for stopping by and HAPPY READING!